business highlights
BUSINESS HIGHLIGHTS are easily understood as a host endorsement. You provide your service or product to a host (at your cost) for them to experience your business.
Then, the host will spend 30 seconds to 1 minute highlighting your business through their experience. Instead of just reading a script, this has more impact - much like word of mouth advertising! Usually this is done live during the recording of the show, but periodically we can have a cut scene of the host reading your script.
Depending on the nature of your business, you may want to provide the host with a different product/service every month, or every quarter, depending on what you want to promote at that time. In other situations, you may provide the host with a product that they need to use long term (like a vehicle) so they may still read a script promoting your business like a Live Read, while also sharing their personal experience.
